An all in one lipstick: the perfect balance of color, moisture, comfort and wear. The secret is the primer inside for smoothing lips and great wear with no bleeding. All you want in one lipstick: it’s fabulous! High color impact: maximized pigments for one stroke coverage Instant moisture: rich emollients for hydrated, smoother and softer lips All-day comfort: creamy weightless formula, easy to apply Long lasting: color stays true for hours Built-in primer: helps prevent bleeding